Uninor Launches Mobile Services in India

Telenor Group's Indian mobile
operation, Uninor, today announced the launch of its mobile services
in seven Indian telecom circles, making it the largest single day
launch in the telecom history. On the first day of service Uninor
will cover a footprint of close to 600 million people.


Uninor services were launched simultaneously in the circles Tamil
Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar
Pradesh West and Bihar (including Jharkhand), making it the widest
coverage any operator has launched within India. The launch of Uninor
services happens eight months after Telenor Group finalized the
transaction with Unitech Group and made the first investment into
Uninor on 20 March.

"It has been highly satisfying to witness today's launch of Uninor
services across India. By providing quality mobile services, I
strongly believe that Uninor will bring about a significant and
positive impact in the daily lives of its customers in India", said
Jon Fredrik Baksaas, CEO and President of the Telenor Group.
"Establishing a mobile operation of this scale in record time is
truly an impressive achievement. I am confident that Uninor will keep
the same high momentum going forward to become a preferred provider
of mobile services to the Indian population and a significant mobile
operator in the Indian market. The Telenor Group is committed to this
operation, and will back Uninor with our capabilities and vast
experience from other markets to support a successful entry in India"

"With launch in seven circles and roaming agreements in place for the
rest, we have started our service in India on day one as a pan-Indian
national operator. This is a proud achievement of a committed and
talented team. While our launch today is indeed a milestone in a
longer journey to become a significant operator in India, we are
delighted to have made such a strong start," said Stein-Erik Vellan,
Managing Director of Uninor.

A model for future telecommunication operations
Uninor has established an organizational model, utilizing the unique
extend of infrastructure sharing and large degree of outsourcing
services available in India. With extensive use of outsourcing,
Uninor has created a fast, flexible and efficient model for future
growth.

"The Indian organizational model represents a new and innovative
approach to setting up a light and cost-efficient telecom operation",
said Mr. Jon Fredrik Baksaas. "I believe that Uninor's organizational
approach will make them faster and more agile than a traditional
mobile operator".

India, with its population of 1.2 billion people, represents a market
with high degree of diversity between the different regions. To cater
for different needs, Uninor has established a decentralised and
empowered organization with 11 regional hub offices to get closer to
their customers. In less than 1 year, Uninor has recruited more than
1800 employees that now are trained, prepared and inspired to meet
the Indian customers demand.

"Uninor aims to provide the young ambitious Indian customers with
services that help them in their daily life, and support them in
fulfilling their ambitions", said Stein Erik Vellan. "Our regional
offices allow us to listen to our customers' needs, and respond and
act differently in each region based on our local presence and
knowledge."

The Uninor launch also represents the largest ever distribution at
launch by any operator in India. From the start, Uninor will be
retailed at over 210,000 points of sale through close to 1000
exclusive distributors in the seven circles. Uninor services will
also be available in 17 exclusive company owned shops and 50
exclusive franchisee shops.

"Ab mera number hai"
Uninor will leverage from Telenor Group's established marketing and
design framework. As in several other markets where the Telenor Group
is present, the brand follows Telenor's brand strategy, combining the
global position of the Telenor Group with a distinct local identity.
Uninor's tagline is "Ab mera number hai" or "My time is now", set to
target the young and ambitious individuals.

Celebrating the launch in the streets across India
The day following the launch Uninor will make a big impact in the
streets across India, when close to 30 000 persons join the "blue
wave"- parade to celebrate that Uninor services are available to the
Indian people.

Contact:

Glenn Mandelid, Communication Manager
Telenor Group region Asia
Tel: +66824401122
Mail: glenn.mandelid@telenor.com


Pål Kvalheim, Vice President Telenor Group
Tel: (+47) 970 44 970
Email: pal.kvalheim@telenor.com


Photos, film and presentations will be continously published at
www.telenorgroup.com/india

Uninor's web site: www.uninor.in


Analyst conference call
Telenor Group will host an analyst conference call on Wednesday 3
December at 15:30 CET with President and CEO Jon Fredrik Baksaas and
EVP Sigve Brekke, Head of Telenor Group's Asian operations. The
presentation material will be available at www.telenorgroup.com/ir
from 15:00 CET.

To participate in the conference call, please register 15 minutes
before the conference starts by calling (+47) 800 80 119 (from
Norway) or (+47) 23 00 04 00 (from Norway or abroad).


This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.