UPGRADED VERSION: Rajiv Dube, President-Passenger Cars, Tata Motors, with the newly launched Grande Mark II in Mumbai on Monday.
Tata Motors on Monday launched Grande MK II, an upgraded version of its premium Sumo offering in the domestic market and expects to sell around 4,000 vehicles a month.
Priced in the range of Rs. 6.43-7.50-lakh (ex-showroom Delhi), Grande MK II is cheaper by Rs. 25,000-30,000 than the available version-Grande MK I, which was launched in the beginning of last year.
“We are selling around 2,500-3,000 vehicles a month in this (utility vehicle) segment. The equity the Grande has acquired in the last one year and on the basis of this launch, we should be able to have a growth of 800-1,000 vehicles a month,” Tata Motors Head (Passenger Car Division) Rajiv Dube told reporters here. The company was going to replace the Grande MK I model with the new Grande MK II, he said.
The Grande MK II would be manufactured at the company’s Pimpri plant near Pune, he said, adding that the vehicle would have three variants — top of the line GX, EX and LX.
The company plans to increase its market share in the UV segment to 20-21 per cent. “At present, our share in the UV segment is 18 per cent and we are eyeing a market share of 20-21 per cent with this launch,” Mr. Dube said.
The company would showcase a few new vehicles in the Auto Expo to be held early next year in New Delhi, he said.
On the Nano car, he said the company so far had delivered around 15,000 cars to customers and was aiming 1.5 lakh deliveries (all booked) by the end of the next calendar year. — PTI
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