Now, push your e-mails via sms

Two leading mobile operators in the country, Tata Teleservices and Reliance Communications, on Wednesday announced the launch of “push e-mail service on sms”. The service is made available to all subscribers on GSM and CDMA networks of Tata and Reliance. Subscribers will have to configure their e-mail IDs through the service operators, who in turn will access the e-mail, copy it and push it to your handset as an sms. Of course, only the body copy of the mail will be sent and attachment, if any, cannot be accessed. The push e-mail service will offer customers personalised email service from their Gmail, Hotmail or Yahoo accounts on any type of handset. But they will not be able to access mails from official IDs received through Outlook Express. The push mail service, thus, eliminates the need for expensive data plans or high-end phones to receive e-mails and rich attachments on the go. Both companies have obtained the email-to-sms technology from Canada’s “iseemedia”, a leading provider of low-cost wireless e-mail services to operators in the country. Announcing the launch of this service, Tata Teleservices AVP Zubin Dubash said: “‘Push 4 All Mail’ is a revolutionary service that will change the way people communicate. Customers will no longer have to worry whether their handsets are GPRS/BREW- enabled or not.” Tata telecom offers the service at Rs 15 per month and at 0.50 paise for every sms sent to the short code. RCOM is offering it on its prepaid as well as postpaid platforms as a subscription service charged at Rs 30 and a usage tariff of 0.50 paise per sms. This service empowers users to compose, reply, forward, delete and filter e-mails. To subscribe to the service, Tata Tele users, for example, will have to send “option ” to 582829 (Tata Indicom) or 52206 (Tata Docomo).