Videocon launches the Mobile Phones

You might have already seen The new Videocon logo and advertisements in TV and Newspapers. Videocon which is a well known consumer brand in India is now selling mobile phones too under the brand name of Videocon Mobile Phones . If you are in Tamil Nadu-Chennai, Andhra Pradesh,Pondicherry and Mumbai you can buy Videocon Mobiles

The handset offering consists of a wide range of user friendly phones which are also feature rich  like

• Basic phones
• FM Radio Phones
• Dual SIM phones
• MP3
• Camera
• Multimedia
• Touchscreen Windows mobile phones

The handsets are expected to be in a price range of Rs.1600 to Rs.18500.

Speaking at the launch, Mr. Anil Khera, CEO, Videocon Mobile Phones, said: “We take immense pride in launching our phones, which have strong characters and unique style.  This is in keeping with our attention to detail and uncompromising quality for our products.  We shall leverage the strengths of the Videocon brand in delivering products and services to customers and partners by adding value to the products through the creative design that gives an attractive look and feel on the handset along with total quality management.”

Nokia which is the leader in the indian  mobile handset market is seeing stiff competition from other brands like Samsung and regional players. Now Videocon is the latest entrant to the league after Spark Mobiles which entered the Indian market last month.  Choice is always good for a consumer. But what about Brand Image and Customer Service ?  Videocon is betting big on the Indian handset market and is aiming for a Pan-India sales network. Having been in the Consumer Electronics business It should be fairly easy for Videocon get their own share of the booming handset market in the country.